浅谈中国旅游主题公园的发展及前景规划.doc

浅谈中国旅游主题公园的发展及前景规划 摘要；主题公园是一种新型态的、综合性的旅游产品，它以独特的构想，围绕一个或几个主题，创造一系列独特环境的项目吸引旅游者。主题公园被世界旅游组织称为当前乃至未来国际旅游发展的三大趋势之一，是后工业时代发展起来的综合性的旅游项目。主题公园作为新兴的旅游景区，已经成为人们重要的旅游目的地。我国有着广袤的疆域，雄奇的自然风光，多彩多姿的民俗风情，更有悠久灿烂的文明历史，在中国，主题公园被认为是与绝地探险、海上娱乐、文化旅游等并驾齐驱的最具市场前景的旅游产品之一，而事实上大多数主题公园经营维艰。本文从分析当前我国旅游主题公园发展中存在的各种问题，诸如开发问题、发展现状问题，通过对这些问题的探讨，得出了一系列针对问题的解决方案，为我国旅游主题公园规划出一片灿烂的蓝图。 关键词: 主题公园; 现状分析; 对策分析; 发展 Discussed shallowly on development and plan of the theme park in china tourism Abstract: The theme park is the new tape and comprehensive tourist product, by the unique conception, regarding one or several subjects, creating a series of unique environment the project to attract the tourist. The theme park is regarded as one of three general trends of the current and even future international traveling development by the World Tourism Organization, also the comprehensive tourism program of the latter industry age development The theme park takes the emerging tourist scenic zone, already has became the important traveling destination of the people . Our country has the length and breadth area, the male wonderful natural scenery, the multicolored folk culture, also has the glorious bright civilization, in China, the theme park was considered as the exploration in danger ,the marine entertainment, the cultural tourism and so on to keep pace with each other ,it certainly most has been one of the prospect tourism products in market , but the majority theme park management barely survives in fact .This article analyzed each kind of question existing in traveling theme park development of our country, discusses a series of the solution which obtained in view of the question, plans a piece of bright blueprint for our country traveling theme park. Key words: The theme park ；　analysis of Present situation ；Countermeasure analysis development 现代主题公园的出现和发展是以1955年美国人Walt Disney在美国西部创建的第一个迪士尼乐园为标志，迪士尼的成功使主题公园的建设在全世界得到巨大的关注。在中国，第一个真正意义上的主题公园是1989年在深圳建成的锦绣中华。近20年间，主题公园在我国得到了得到了迅速发展，然而随着替代性竞争的日趋剧烈、经营策略的适