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Unit 9 Trade Fairs Unit 9 Contents Part I Warm-up (Canton fair) China Hi-Tech Fair Beijing international Automotive Exhibition What are likely to be sold at trade fairs? What are likely to be sold at trade fairs? Kitchenware tableware, general ceramics, home decorations, glassware, foodstuffs, native products, shoes, medicines health products, sporting, travel recreation products, office supplies, cases bags, furniture, etc What will you do when you visit trade fairs? ?See a variety of goods, ?Compare goods of different brands, ?Collect useful information such as catalogs, price lists, etc. ?Visit potential business partners. ?Place orders Part II Listening and Speaking Task 1 Introduction to Expo 2010 Shanghai Task 2 Mr. Usugi’s visit to the Golf Pro stand Listen to a dialog between a sales representative of Golf Pro, a golf manufacturing company, and a potential customer at an international golf fair. Fill in the blanks with what you hear. Golf Pro is relatively 1) new to the golf equipment industry but is very quickly acquiring a 2) reputation for its products. It is now one of the 3) world leaders in metal woods. It has a comprehensive range of clubs including a new range of 4) ladies’ clubs. Its top-of-the-range clubs cost 5) £835. All up-to-date information on all the ranges of their clubs is given in the company’s 6) latest brochures. Part III Language Focus Greetings at trade fairs Introducing each other at trade fairs Negotiating at trade fairs Inquiring about trade fair information by telephone Introducing a trade fair to customers by telephone Inquiring about trade fair stand information Providing information to potential stand takers Farewells Part IV Viewing and Speaking What should be considered when attending a trade fair as an exhibitor? Video 1 Exh
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