网络促销方案ppt.docVIP

网络促销方案ppt 　　篇一：网络营销策划书例文 　　某金银公司网络营销策划书 　　（仅供学习者做思路参考） 　　策划人： 　　年月 日 　　目 录 　　一、前言 ·····································································································································2 　　（一）本案策划目的 ··········································································································2 　　（二）整体计划概念 ··········································································································2 　　二、网络营销环境分析 ··············································································································2 　　（一）市场环境分析 ··········································································································2 　　（二）企业形象分析 ··········································································································2 　　（三）产品分析 ··················································································································3 　　（四）竞争分析 ··················································································································3 　　（五）消费者分析 ··············································································································4 　　三、SWOT 分析 ···························································································································4 　　四、网络营销方案 ·····················································································································5 　　（一）营销目标和战略重点 ·······························································································5 　　（二）产品和价格策略 ······································································································5 　　（三）渠道和促销策略 ········· 　　·····························································································5 　　1、门户网站的建立 ····································································································5 　　2、网站推广方案 ············