对酒店营销过程中若干问题的思考（Thoughts on some problems in hotel marketing process）.doc

对酒店营销过程中若干问题的思考（Thoughts on some problems in hotel marketing process） Abstract: This paper analyzes some problems in hotel management and marketing. In the long-term management of hotels, there are some problems, such as the talent is hard to find, the information management system is not perfect, the lack of internal marketing, the unreasonable product mix, the confusion of price strategy and the single promotion channel in the process of marketing. In view of the outstanding problems in hotel marketing, this paper proposes to optimize products with personalized service, promote consumption through internal marketing and cross selling, improve service quality, and naturally generate enterprise profits. Key words: the brand of hotel marketing Which was a literature review AP (a hotel) The first is the brand hotel enterprise, is engaged in economic, cultural, entertainment and business activities of the organization. It is an economic entity providing customers with tangible goods (catering products, hotel facilities, recreational activities, transportation, guest rooms, communications) and intangible comprehensive services for customers to consume and thus obtain profits. AP (two) personalized service The brand in person, personalized service means: when I check in, please call my name; when I arrived at the room, please send my love magazine; when I check out, please say hello to my family. [1] AP (three) internal marketing The brand focus on internal marketing began in 1980s. Christian Grandlus was probably the first person to define internal marketing. In 1981, he said, internal marketing is to sell companies to employees who are perceived as internal consumers. The implication is that the higher the employees satisfaction, the more likely it is to build a customer and market oriented company. Later, he promoted this concept, and advocated a positive, through marketing, coordinated approach to promote internal staff to create better service for customers.. The es