BEC商务英语高级写作 建议Proposal.pptVIP

BEC HIGHER  Proposal Writing What is a proposal? a persuasive offer to solve problems, provide service, or sell products solicited proposal (Request for Proposal, i.e. RFP) vs. unsolicited (voluntary) proposal Letter; memo; document Structure 1. Introduction 2. Background 3. Proposal / Recommendations 4. Conclusion Structure 1. Introduction In this part, you should state briefly and clearly the purpose of this proposal. e.g. This proposal sets out to describe and analyze the possible use of technology in the Marketing Department. The purpose of this proposal is to analyze the travel and entertainment budget, and suggest ways to tighten management’s control over travel and entertainment expenses. 2. Background In this part, you should state clearly and directly what problem exists. e.g. In the past several months, a number of organizational problems had surfaced. By the end of July 2003, 510 sets of imported Sunflower elevators had been sold in China. 3. Proposal / Recommendations In this part, you should suggest a practical solution in detail and tell the benefit it can bring. e.g. 1) Proposal：To help our company to get through the current energy crisis and to reduce the cost of electricity, the following conservation measures are effective: 1)… 2)… 3)… 2) Benefit：There is no denying that these improvements will bring vast profits to the company. Our employees will be able to work faster, more effectively and make greater use of technological innovations. Moreover, our company will be more likely to easily overcome fierce competition in the market. 4. Conclusion In this part, you should reconfirm that the proposal will solve the problem and restate the benefit it will bring. e.g. To sum up, it seems obvious that the introduction of new technology into the Marketing Department will enable the company to gain huge profits. Our position in the market will be strengthened. I am confident that these measures will reduce our cost of electric