麦肯锡战略规划模板.ppt

BU Strategic Plan Template Book STRATEGY PLANNING INSTRUCTIONS TABLE OF CONTENTS BU STRATEGIC PLAN DEVELOPMENT I. EXECUTIVE SUMMARY IIA. INDUSTRY DYNAMICS AND IMPLICATIONS – SUMMARY IIA. INDUSTRY DYNAMICS AND IMPLICATIONS – BACK-UP 1 IIA. INDUSTRY DYNAMICS AND IMPLICATIONS – BACK-UP 2 IIA. INDUSTRY DYNAMICS AND IMPLICATIONS – BACK-UP 3 IIA. INDUSTRY DYNAMICS AND IMPLICATIONS – BACK-UP 4 IIB. COMPETITIVE ASSESSMENT – SUMMARY IIB. COMPETITIVE ASSESSMENT – BACK-UP 1 IIB. COMPETITIVE ASSESSMENT – BACK-UP 2 IIC. INTERNAL ASSESSMENT – SUMMARY IIC. INTERNAL ASSESSMENT – BACK-UP 1 IIC. INTERNAL ASSESSMENT – BACK-UP 2 IIC. INTERNAL ASSESSMENT – BACK-UP 3 IIIA. STRATEGY ARTICULATION – SUMMARY IIIA. STRATEGY ARTICULATION – BACK-UP 1 IIIA. STRATEGY ARTICULATION – BACK-UP 2 IIIA. STRATEGY ARTICULATION – BACK-UP 3 IIIA. STRATEGY ARTICULATION – BACK-UP 4 IIIB. STRATEGIC INITIATIVES – SUMMARY IIIB. STRATEGIC INITIATIVES – BACK-UP 1 IIIB. STRATEGIC INITIATIVES – BACK-UP 2 IIIB. STRATEGIC INITIATIVES – BACK-UP 3 IIIB. STRATEGIC INITIATIVES – BACK-UP 4 IIIC. FINANCIAL PROJECTIONS – SUMMARY IIIC. FINANCIAL PROJECTIONS – BACK-UP 1 IIIC. FINANCIAL PROJECTIONS – BACK-UP 2 IIIC. FINANCIAL PROJECTIONS – BACK-UP 3 IIIC. FINANCIAL PROJECTIONS – BACK-UP 4 IIID. RISKS/CONTINGENCIES STRATEGIC ALTERNATIVES– SUMMARY IIID. RISKS/CONTINGENCIES STRATEGIC ALTERNATIVES – BACK-UP 1 IIID. RISKS/CONTINGENCIES STRATEGIC ALTERNATIVES – BACK-UP 2 IIID. RISKS/CONTINGENCIES STRATEGIC ALTERNATIVES – BACK-UP 3 SEGMENT ANALYSIS STRUCTURE-CONDUCT-PERFORMANCE (SCP) MODEL SWOT ANALYSIS CAPABILITY PLATFORM: ASSESSMENT OF SOURCES OF COMPETITIVE ADVANTAGE (1/2) CAPABILITY PLATFORM: ASSESSMENT OF SOURCES OF COMPETITIVE ADVANTAGE (2/2) COMPETITOR CAPABILITY COMPARISON BENCHMARK PERFORMANCE AGAINST RELEVANT INDUSTRY KPIs SEGMENT ANALYSIS TREND ANALYSIS – RETURN ON CAPITAL EMPLOYED (ROCE) TREND ANALYSIS – CASH INTANGIBLE ASSET CHECKLIST WHERE TO COMPETE? VALUE PROPOSITION BUSINESS MODEL ST