中国汽车销售场现状与发展分析资料.docVIP

个人收集整理 勿做商业用途 个人收集整理 勿做商业用途 PAGE / NUMPAGES 个人收集整理 勿做商业用途 中国汽车销售市场的现状与发展分析 摘 要 随着人们生活水平的提高，人们的消费水平也越来越高。现在很多人都希望有一辆属于自己的轿车，方便丰富自己的生活。当前，中国的汽车销售市场正发生着巨大的变化，消费者的购买趋势、企业的相互竞争和市场的营销策略等因素都对这个庞大的圈子产生了不可忽视的影响。中国自主品牌与国外汽车品牌的激烈碰撞、汽车的价格趋势、消费者对汽车的新概念、企业的有力营销、汽车市场的发展前景都让日新月异的汽车市场有了更大的成长与发展的空间。如何能让汽车销售量提高，如何才能让汽车成为人们生活不可或缺的一部分，这些都成为当今汽车销售行业的主导问题。本文从我国多个销售汽车的企业进行分析，并通过销售模式、当前汽车销售市场的现状、受众人群、消费者的消费倾向、市场发展的策略和趋势等多个方面全面阐述中国汽车销售市场的现在与未来。 关键词：汽车销售；汽车市场；消费；销售模式；发展策略 ABSTRACT As peoples living standards improve, peoples consumption level is also increasing. Many people now want to have a car of their own, easy to enrich their lives. At present,Chinas automobile market is undergoing tremendous changes, consumer buying trends, competition among enterprises and marketing strategy and other factors have produced on this huge circle of influence can not be ignored. Chinese independent brands with foreign auto brands fierce collision, the cars price trend, consumers new concept car, a powerful business marketing, the development prospects of the automotive market are so rapidly changing automotive market with greater growth and development of space . How can car sales improve, how to get the car to become an integral part of peoples lives, these have become the leading automotive sales industry issues. In this paper, a number of sales of automobile enterprises are analyzed, and through sales model, the current automobile sales market situation, the audience crowd, consumer orientation, strategy and market development trends and many other aspects of a comprehensive exposition of Chinas auto sales market present and future. Keywords：Car sales; auto market; consumption; sales model; Development Strategy 目 录 摘要 Ⅰ Abstract Ⅱ 前言 5 一、我国汽车营销模式及市场的现状 6 (一) 传统专卖店模式 6 (二) 汽车交易市场 6 (三) 普通经销商模式 6 （四）汽车超市 7 (五)全国汽车销售市场基本情况 7 (六)国内汽车销售市场仍然由政策主导 8 (七)关于国内汽车市场的基本情况分析 9 (八)关于2012年国内汽车产销量总目标分析 10