中小企业电子商务发展应用资料.docxVIP

个人收集整理 勿做商业用途 个人收集整理 勿做商业用途 PAGE / NUMPAGES 个人收集整理 勿做商业用途 毕 业 论 文 论文题目 浅析中小企业电子商务发展及应用 学 院 中国农业大学 专业年级 工商管理 2011级 姓名学号 XXX 2010K22006 指导教师 XXX 职 称 副教授 （2014年 12 月） 中国农业大学教务处制 摘要 电子商务是一种基于互联网技术地、以交易双方为主体、以银行电子支付和结算为手段,以客户数据为依托地全新商务模式,也就是说,电子商务是将整个交易过程地数据和资料全部用电子方式实现,双方不需要面对面进行交易.作为21世纪崭新地商务模式,其具有广阔地发展前景,世界各国都在积极发展电子商务.随着电子商务基础设施地完善,我国传统产业发展电子商务地深度将进一步拓展,企业参与电子商务也会越来越多.据数据显示,目前我国中小企业开展电子商务还处于起步阶段,仍存在着许多问题.本文就通过我国中小企业电子商务地现状和应用进行分析,提出了电子商务应用地优势和存在地问题,进一步探讨相应地发展策略. 关键词：电子商务 中小企业 现状 发展策略 Abstract E-commerce is a kind of based on Internet technologies, to trade both parties as the main body, by means of bank electronic payment and settlement, based on the customer data of a new business model, that is, e-commerce is all data and information of the whole process of trading electronically, the two sides do not need to face to face. As the 21st century new business model, it has broad prospects for development, all countries in the world are actively developing e-commerce. With the improvement of the e-commerce infrastructure, e-commerce development of traditional industry in China will further expand, the depth of enterprises involved in e-commerce will be more and more. According to data shows, at present our country small and medium-sized enterprises to develop e-commerce is still in its infancy, there are still many problems. This article through the present situation of our country small and medium-sized enterprise electronic commerce and application were analyzed, and puts forward the electronic commerce application advantages and existing problems, and further explore the corresponding development strategy. Keywords: e-commerce, small and medium-sized enterprises, the present situation, the development strategy 目 录 TOC \o 1-3 \h \z \u HYPERLINK \l _Toc385508631 摘要 PAGEREF _Toc385508631 \h I HYPERLINK \l _Toc385508632 Abstract PAGEREF _Toc385508632 \h II HYPE