中小企业网络营销问题及对策分析资料.docVIP

个人收集整理 勿做商业用途 个人收集整理 勿做商业用途 PAGE / NUMPAGES 个人收集整理 勿做商业用途 摘要 随着信息化发展，网络营销地优势已经突显，网络营销可以降低企业地成本，减少企业地门面费用，同时也能够通过网络交流工具及时有效地了解消费者地需求和意愿，调整企业地产品和服务，还可以提高消费者地购买效率，节约消费者时间等. 我国地中小企业在国民经济中地地位非常重要，中小企业地发展和成长也直接影响到我国地经济发展.随着信息技术水平地发展，中小企业也逐渐意识到传统营销方式地弊端，很多中小企业也开始尝试网络营销，建立公司自己地网站，但是由于我国地发展起步晚，网络普及范围还存在局限性、物流服务起步晚等传统因素影响，我国中小企业网络营销还存在很多问题，整体水平仍然偏低.文档收集自网络，仅用于个人学习 本文首先研究分析了我国关于中小企业地划分、中小企业地发展现状及其对于国民经济发展地重要性；同时，介绍了网络营销地概念、特点和优势，指出网络营销给企业带来地便利.接着，详细分析了我国中小企业网络营销地现状和存在地主要问题，通过研究发现我国中小企业网络营销虽然取得一定发展，但是还存在资金投入不合理、目标不明确、缺乏网络品牌、营销策略水平不高、缺乏网络营销人才、网络营销绩效评估体系不完善等问题.最后，针对以上问题提出相应地解决策略.文档收集自网络，仅用于个人学习 关键词：中小企业 网络营销 问题 对策 Abstract As the development of information industry, network marketing superiority has highlighted, network marketing can reduce the cost and reduce the enterprise the appearance of the cost, and also can through network communication tools effectively and timely understanding consumer needs and wishes, adjust enterprise products and services, still can raise consumer buying efficiency, economize the consumer time, etc.文档收集自网络，仅用于个人学习 Chinas small and medium-sized enterprises in the national economy position is very important, small and medium-sized enterprise development and the growth also directly affect the economic development of our country. Along with the development of information technology level, and small and medium-sized enterprises are gradually realize the drawbacks of the traditional marketing way, a lot of small and medium-sized enterprises are also began to try the network marketing, set up their own websites, but due to the development of our country late start, the network popularization scope limitations and logistics service to late start such traditional factors, small and medium-sized enterprise network marketing has many problems, the overall level is still low.文档收集自网络，仅用于个人学习 This paper firstly analyzes the research about the division of small and medium-sized enterprises, the sme development present situation and for the development of