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广东外语外贸大学物流管理学课件Chapter 5 Managing the lead-time frontier.ppt

广东外语外贸大学物流管理学课件Chapter 5 Managing the lead-time frontier.ppt

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Chapter 5 Managing the lead-time frontier Content The role of time in competitive advantage Key issues The role of time in competitive advantage Definition and concepts The role of time in competitive advantage Traditional opinion The role of time in competitive advantage Quality movement of 1980s showed that good quality actually reduces costs by such measures as: designing the process so that defects cannot occur; designing the products so that they are easy to make and distribute; Training personnel so that they understand the process and its limitations. The role of time in competitive advantage The role of time in competitive advantage Time-based initiatives The role of time in competitive advantage Time-based opportunities to add value Increased responsiveness to customer needs Managing increased variety The role of time in competitive advantage Time-based opportunities to add value Increased product innovation Reducing new product development lead time ? Innovation through product design faster than competitors ? Competitive advantage Improved return on new products Putting new product earlier to market can Extend the sales life of the product Charge a higher price Won new customers Build a high market share through building on the initial leader The role of time in competitive advantage Time-based opportunities to add value Improved return on new products The role of time in competitive advantage Time-based opportunities to add value Reducing risk by relying less on forecasts The role of time in competitive advantage Time-based opportunities to reduce cost Reducing working capital Eliminate unnecessary steps and wasted time Focus: inventory (raw materials, work-in-process goods and finished goods) Reducing plant and equipment capital Remove the equipment not employed in activities Focus: racking and pallets formerly used to store inventory The role of time in competitive advantage Time-based opportunities to reduce cost Reducing development costs Elimi

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