复旦大学管理学院电子商务第六次课件 电子商务运营与管理.ppt

Creating a Winning E-Business Second Edition, Chapter 4 Creating a Winning E-BusinessSecond Edition Getting Your E-BusinessOff The Ground Chapter 4 Learning Objectives Describe the financing issues associated with an e-business startup Discuss the role of informal investors in ane-business startup Identify issues important to venture capital investors Learning Objectives(continued) Pitch your e-business idea to investors Discuss the advantages and disadvantages of business incubators Starting a new e-business : building a Web site prototype, conducting market research, renting office space, buying or leasing equipment, hiring employees —that require funds Startup Financing Bootstrapping Self-funding Sweat equity Invest your own time, effort, money, even re-mortgage and personal loan Finding unique and inventive ways to acquire resources without borrowing money Informal investors Friends Family members Angel investors Startup Financing (continued) Friends and family members Know and trust entrepreneur Stand by during tough times Invest in entrepreneur rather than business idea Downside is potential risk to relationships Business misunderstandings Business failure Startup Financing (continued) Angel investors Individuals with money and time who enjoy the excitement of early-stage investing Not averse to taking risks Primarily interested in business idea Angel investment club members Accredited investors with minimum net worth of $1M or annual income of $200,000 or household income of $300,000 over the last two years Startup Financing (continued) Cast study Read the “Of Angels and E-Mail” case. How did Sendmail get its start? Do you think it was difficult or easy to get angel investors to look at the Sendmail e-business idea? Why? Why do you think the Sendmail e-business idea was attractive to the members of Band of Angels and the co-founders of Sun Microsystems? Startup Financing (continued) 人 们往往注意美国的纳斯达克市场、风险投资市场如何发达，但却忽视了美国大量的商业天使的存在。 著名的商业天使就有作为微软公司创