红酒包装毕业论文说明书.doc

PAGE I ******** 毕业设计（论文） 题 目 白兰地红酒包装设计 学 院 ******* 专业班级 ***** 学生姓名 ***** 指导教师 **** 成 绩 *年 *月 * 日  PAGE \* MERGEFORMATIV 摘要 红酒是一件有生命的艺术品，它饱含了鲜活的天然原汁，蕴藏了深厚的历史内涵，浓缩了丰富的文化积累。红酒包装设计考虑的不仅是商业因素,而且要通过设计表现出红酒浓郁的文化性。红酒和红酒包装的设计元素中体现的文化特性显现出了它们独特的文化内涵。 此款红酒包装结构设计突破了传统的红酒包装结构设计的形式，包装盒以两头半圆弧过度的方式，整体能够体现出红酒的柔美。包装盒的开盖方式为不规则齿合，同时包装盒具有两用功能，即包装功能与展示功能，突破了传统包装形式，以斜立的方式展示红酒，同时包装材料选用天然的松木作为主要的包装材料，达到国际上提倡的绿色包装原则。红酒采用品牌定位的原则，设计针对不同消费群体红酒的酒标。包装装潢设计风格独特又具有丰富的文化内涵，能够与红酒的文化性形成完美的结合，同时具有中国传统文化内涵，设计中国风格的红酒包装设计，塑造出一个真实的有生命的艺术品，能够很快吸引消费者的眼球，让其萦绕在这美丽的设计中。欣赏它，品味它，让你的心变得安详、宁静、和谐与清雅。 关键词： 艺术品；包装设计；独特性；内涵；绿色包装 Abstract Red wine is a living painting; it is full of fresh natural juice and contains a profound historical connotation, concentration of the rich cultural accumulation. The packaging designs of red wine not only consider the commercial factors, but also through the design to show red wine have rich cultural. Red wine and the packaging design elements of red wine in reflect the cultural identity reveals their unique cultural connotation. The packaging design of structural for this red wine is breakthrough in the form of the structural design of the square of the traditional red wine, on both sides of the edge of the oval transition, reflecting a blend of red wine. The box open cover for irregular teeth way, and At the same time the box has a dual function, packaging functions and display functions, To break through the traditional packaging forms and the box have red wine show for everyone, then, packing materials selecting natural pine as the main packing material, to advocate green package on international principles. The principle of brand positioning with the red wine, design different red wine label for different consumer groups. The packaging decoration design style is unique and have ri