广告修辞翻译.ppt

Simile Breakfast without orange juice is like a day without sunshine. 眉笔像花瓣一样柔和。（眉笔） 像母亲的手一样柔软。（童鞋） Phonetic rhetoric Once tasted, always loved.（饮料） （10）Big thrills. Small bills.（出租车） Pepsi-Cola hits the spot, Twelve full ounces, that’s a lot, Twice as much for a nickel, too, Pepsi-Cola is the drink for you. 一册在手，纵览全球。（《全球杂志》） 来也匆匆，去请冲冲。 非常可乐，非常选择。（非常可乐饮料） 买电视就要买金星，买金星就是买放心！ Let TUGU INSURANCE keep you afloat in the face of the worst of elements….（保险公司） …The whole area becomes ablaze with the whites, yellows, reds, and oranges of tulips, daffodils and other species popular in English gardens…. （苏格兰旅游广告） 英国花园里逗人喜爱的郁金香、水仙花及其它各种鲜花遍布整个地区， 有白色的，黄色的，红色的，还有橙色的，呈现一派争奇斗妍璀灿夺目的景象…… Antithesis 输入千言万语，奏出一片深情（文字处理机） 皮张之厚无以复加；利润之薄无以复减。（上海鹤鸣皮鞋厂广告） 她工作，你休息。（洗衣机） pun (34) 甜甜蜜蜜，无限爱恋尽在其中。（饮料） With boundless love in it, the drink is more than sweet. 第一流产品，为足下增光。（红鸟鞋油广告标语） Metaphor … Blessed by year round good weather, Spain is a magnet for sunworshippers and holidaymakers…. You can spread your wings with Open Studies. （开放型大学招生广告标语） Flowers by Interflora speak from the heart. 随身的绿荫。（爱萝莉护肤膏） Green shadow which kisses your skin. practice Good taste to the last drop Invest once, but it’s for a lifetime Make time for Time The unique spirit of Canada Spoil yourself and not your figure A Mars(巧克力) a day keeps you work, rest and play. Coke refreshes you like no other can Better late than the late All is well that ends well (advertisement to ban smoking) * *