全球移动市场前景分析.pdfVIP

Global Mobile Market Outlook: 2014– 19 全球移动市场前景：2014– 19 Ovum is not liable for any perceived changes of meaning that may occur through translation, and that for the avoidance of doubt, the original English version should be referred to for any discrepancies Ovum 不为任何翻译后可能造成的歧义负责，为避免疑义，任何意义分歧皆以英文原版为主。 Publication Date: 07 Aug 2014 | Product code: TE0009-001319 Sara Kaufman Global Mobile Market Outlook: 2014–19 Summary 概要 In brief 简介： Ovum expects the total number of global mobile subscriptions to rise from 6.7 billion at end-2013 to 8.5 billion at end-2019, growing at a CAGR of 4.2% over the forecast period. Driven by growth in China and India, the two Asia-Pacific subregions – Central Southern, and Oceania, Eastern Southeastern – will contribute the largest proportion of new subscriptions over the forecast period. Subscription growth will drive growth in mobile service revenue in most regions, resulting in an increase in retail connectivity revenues, from $938.5bn in 2013 to $1.05tn in 2019, equating to a CAGR of 2%. China and the US will be the two biggest producers of revenue over the five-year period. Western Europe will be the only region to experience a decline in its CAGR of revenues every year throughout the forecast period, though several markets will begin to see year-on-year declines at some point over the next five years. Ovum 预测全球移动用户总数量在2013 年年末和2019 年年末将分别达到 67 亿和 85 亿，在整个预测期 内，年复合增长率为 4.2% 。在中国和印度增长势头的驱动下，亚太两大分区，即中亚和南亚，大洋 洲、东亚和东南亚在预测期内将涌现大量的新移动用户。移动用户数量的增加将在大部分地区带动移动 业务收入的增长，从而导致零售连接的收益从2013 年的 9385 亿美元上涨至 2019 年的 10500 亿美元， 其年复合增长率为 2% 。在 5 年时间内，中国和美国将成为世界上最大的收入缔造国。在整个预测期 内，西欧将是唯一一个收益年复合增长率下降的地区，但是在未来5 年的某段时间内，多个市场的收益 将会出现同比下降的趋势。 This report accompanies Ovum’s updated mobile subscriptions and revenues forecast for 2014– 19, which offers an integrated perspective, using figures produced by both Ovum and Informa Telecoms Media before their merger. The report explores the