中国快递行业发展问题研究毕业论文.doc

南开大学滨海学院经管系·物流管理专业本科生毕业论文 PAGE PAGE 103 毕业论文（设计） 中文题目：中国快递行业发展问题研究 外文题目： A research on Express Industry in China 中国快递行业发展问题研究 摘 要 随着经济和科技的发展，电子商务将成为21世纪商务发展的主流，它的存在必将对世界经济产生重大的影响，促使我国快递行业也迎来了一个大好的历史机遇，各个快递公司不断涌现。如今，快递业服务已经深入人们的日常生活，成为解决人们日常函件和物品递送事务主要的方式之一，受到越来越多消费者的喜爱。在强烈需求和高额利润的推动下，快递行业竞争日益激烈。 但中国快递业的迅速发展的背后，仍隐藏着很多的问题，需要我们引起足够的重视，以找到合理的解决方式。本文的目标就在于运用相关的理论分析研究快递行业的服务，联系行业的特点，设计一种改进方式。通过分析快递的定义、特征及重要性，结合我国快递行业的现状及存在的问题，分析竞争中的优势、劣势、机会、威胁，提出改善意见，希望能为本土快递公司的发展提供一些有益的建议。 关键词：中国快递行业 PEST分析 竞争战略 A research on Express Industry in China Abstract As the development of the economy and network, EC will be the major of the business, and it will have an important influence on the economic of the world. Express delivery has a good time to improve itself and there are more and more companies who serve the service of express delivery. Express delivery is deeply rooted into our daily life, being a major channel for the delivery of general mail and goods and getting more and more popular. There are competition everywhere in the industry of express delivery because of the vast demands and interests. But there are still many problems existing in the whole process of delivery business, which needs our attention to solve them. The target of this dissertation is to use relevant theory on service of express delivery as well as combine the characteristic of this industry, to design a improving measure for the index that bring about larger effect. By analyzing the current situation of the development of domestic express industry as well as the definition、feature and the importance , presenting the strength、weakness、opportunity and challenges ,we want to give some advices to help the native express delivery improve themselves. Keywords: express industry in china, PEST analysis, competitive strategy 目 录 导 论 ………………………………………………………………1 一、关于快递行业 …………………………………………………1 （一）快递的定义 ………………………………………………… 1 （二）快递市场的划分 …………………………………………… 2 （三）快递业的特征 ……………………………………………… 2 （四）快递的流程 …………………