我们可以创建一个品牌树来进行品类的计划.PPT

Buyer Training Topics采购培训议题 Assortment Planning 品类计划 27 August, 2007 2007年8月27日 Training Topics 培训议题 Assortment Planning 品类计划   Objective 目标 5/50 Ratio 5/50比例 Strategic Planning 战略计划 Customer Decision Tree 顾客购买决策树Product Breadth and Depth 产品线宽度和深度 Objective 目标 Assortment Plans are created in order to make item and category decisions that will improve sales, inventory maximization, and profit. 对品类进行计划是为了对商品和品类进行决策，并能够促进销售，库存的最大化和提高利润 At the end of the class, buyers will know how to do assortment planning in their own categories. 在课程结束后，采购员将知道如何在他的分类中作分类计划 Objective 目标 Objective 目标 MODEL A (with Current Sales Mix) % Sales GP% Contribution Top 1000 45% 10% 4.5% Tab 10% 5% 0.5% All Others 45% 31.1% 14% Total 100% 19% 19% No margin increase taken with top 1000 or tab items. Objective 目标 ROII (RETURN ON INV. INVESTMENT 库存投资回报率) DAYS OF SUPPLY 供应天数 50/5 Ratio 50/5 比例 Strategic Planning 战略计划 Strategies are the methods used to attain your goals. 战略是我们如何实现目标的方法 Put each merchandise category in one or more of these six strategies and keep the strategy in mind when choosing your assortments. 将你的商品归入到这六类中，并且在选择你的商品的时候牢记这些战略 Strategic Planning 战略计划 Profit Generating – This strategy carries more profitable items. To make a category more Profit Generating: carry more items with high-than-category average margins, or increase retails on items with no competition or competitive retails are higher than us. 利润产生-这个策略指许多有价值的商品如： The intent is for Consumers to shift purchases to more profitable products that have higher margins, higher loyalty, and lack of price sensitivity. 目的是使我们的消费者转向购买更高毛利的商品，更忠诚，对价格不敏感 Strategic Planning 战略计划 Transaction Building/Cash Generating – This strategy carries products with higher prices and larger sizes. Additionally, these items will be linked with other purchases. Examples of Transaction Building items include products sold as value packs. 增加消费/产生现金-这个策略指高价格和大包装的商品。另外，这些商品也与其他的采购相联系如：以超值包装出售的商品