淘宝与京东物流策略的比较.docx

PAGE \* MERGEFORMAT 17 河南科技学院 2016届本科毕业生论文（设计） 论文题目：淘宝与京东物流策略的比较 学生姓名： 何源喜 所在院系： 经济与管理学院 所学专业： 会计学 导师姓名： 贾兴洪（副教授） 完成时间： 2016年5月10日 摘要 电子商务是指在 互联网（Internet）、企业内部网（Intranet）和 增值网（ VAN，Value Added Network）上以电子交易方式进行交易活动和相关服务的活动，是 传统商业活动各环节的电子化、 网络化。随着社会的进步、时代的变迁，人们追求便捷生活的需要更为迫切，电子商务应运而生。在相互竞争与创新的过程中，产生了许多类似的公司，其中淘宝和京东尤为突出。本文简单的介绍了电子商务的概念及运作模式，对我国现阶段电子商务发展的基本情况给出了简要表述，着重介绍了电子商务的两大巨头淘宝和京东，对淘宝的推荐物流模式的优缺点详细分析，同样介绍了京东自建物流配送体系与第三方物流公司合作的优缺点，说明了影响中国电商发展的很多因素。本文也针对淘宝与京东各自的缺陷提出了些许改善条件，并提出了解决其问题所在的相应手段。 关键词：电子商务；物流；配送；淘宝；京东 Abstract E-commerce refers to the Internet (Internet), intranet (Intranet) and value-added network (VAN, Value Added Network) in electronic trading on trading activities and activities related to services, is the traditional e-commerce activities of all sectors, network. With the change of social progress, the times, the quest more urgent need for convenient life, e-commerce came into being. In the process of competition and innovation, resulting in a number of similar companies, Taobao and Jingdong particularly prominent. This paper briefly introduces the concept of e-commerce and the mode of operation, the basic situation of Chinas e-commerce development stage gives a brief presentation, he highlighted two e-commerce giant Taobao and Jingdong, Taobao excellent logistics models recommended a detailed analysis of shortcomings, also introduces the advantages and disadvantages of self Jingdong logistics and distribution system with third-party logistics companies, illustrating the many factors affecting the development of Chinas electricity supplier. This article also for Taobao and Jingdong their shortcomings raised a little to improve conditions, and proposed to solve the problem of their respective instruments. Keywords:Electroniccommerce；Logistics；Distributio；Taobao;Jingdong  目 录 TOC \o 1-3 \h \z \u 摘要 h 2 Abstract h 3 引言 h 5 一、淘宝网物流配送模式 h 6 （一）淘宝网物流配送模式具体阐述 h 6 （二）淘