管理者的认知能力外文文献 Managers’ cognitive capabilities and perception of market research usefulness.pdf

Information Processing and Management 56 (2019) 541–553 Contentslistsavailableat ScienceDirect InformationProcessingandManagement journal homepage: /locate/infoproman Managers’cognitivecapabilitiesandperceptionofmarketresearch T usefulness PiotrTarka FacultyofManagement,DepartmentofMarketResearch,PoznanUniversityofEconomicsandBusiness,al.Niepodleglosci10,61-875Poznan,Poland A R T I C L EI N F O A B S T R A C T Keywords: The main purpose of this paper is to investigate the relationships between three theoretical Managers’cognitivecapabilities constructsdevelopedinthecourse ofthe studymeasuring:(a) managersmemorycapacity,(b) Memorycapacity information processing, as a part of general system of cognitive capabilities, and (c) their per- Informationprocessing ception of market research usefulness. In particular, we diagnose managers natural limitations Marketresearchusefulness associated with cognition which determine their capabilities to deal with the market research informationstorageandretrievalaswellasresearchinformationprocessing.Withthisintention and theoretical assumption, we designed and implemented a two-phase process of research. In thefirstphase,basedontheliteraturereview;face-to-facein-depthinterviewsandapilotstudy (apretest)wedevelopedmeasurementmodelsfor