论电视民生新闻与受众社会认知-传播学专业论文.docxVIP

摘要电视民生新闻，魁近两年新闻传播业界与学界所共同关注的热点话题。可是，综 摘要 电视民生新闻，魁近两年新闻传播业界与学界所共同关注的热点话题。可是，综 蕊瑗餐懿对堍撬哭垒叛闻懿餐类研究，基零上都是将注意力集中奁了电褫传播者身 上，烫多的是对这一电视新闻现象的总结与提炼，而鲜见从受众的角度分析电视民生 新闻的传播效果及其社会影晌力的专题研究。 本文从社会心理学的社会认知概念入手，着重探讨电视民生新闻对于受众社会认 翘茨彩薅，蔽及在这一过程中传受双方围绕毫橇民生新闻所发生豹认知互动、认知编 差，进而推论电视民生新闻的社会影响力所黧现出的新的特征。 本文认为，尽管呶视民生赫超都努力追求对百热生活夔褰褒、冀实戆爱映，尽管 电视民生新闻已俨然成为当下最具影响力的电视新闻类型，但是，由于传受双方都是 簸各鑫靛毒圭会谈舞结稳对节羰肉容遘雩亍编码帮解璃，遨镬褥受众豹心瑾凌实溉不同予 客观现实，又区别于电视现实，因而使得电视民生新闻的影响力也无法轻松蚍逾越受 众社会认知这～传播效果的基本层面。此外，面j临激烈的媒介市场竞争，一些电视民 生新瓣过于凸鼹有关害士会目题的受瑟报道，容藏导致受众数各秘享±会谈妇馕豢，受_l}l：， 电视传媒的社会责任仍须不断强化。 本文为电视民生新闻提供了一种企新的研究视角细理论参考，对于电视传媒进～ 步提升社会影响力也舆有一定的实际参考价值。 关键词：民生新闻 受众社会认知传媒影响力 AbstractTV Abstract TV civic news is，doubtlessly,one of the hottest topics concerned by both the mass communication field and the theoretical field in recent years．However,it is SO obvious when taken a comprehensive view on，that current various researches are generally all concentrated on the communicators．Furthermore，much more attentions in those researches paid to summarizing or extracting the phenomenon ofTV civic news，While analyses of the communication effect and social impact from the angle ofthe audience are rarely seen． Commencing from the concept of social cognition in social psychology,this paper emphasizes to inquire into impact of TV civic news 0n social cognition of the audience．It also gives an elaborate analysis on cognition interaction and cognition bias．which are caused by w civic news，between the communicator and the audience in this process．And then it tries to inference some typical new features of social impact taken by TV civic ’l氇酶paper demonstrates that the two sides ofthe communicator and镪e audience encode or decode the news content using their own social cognition structure．So the audience’S mental reality differs from both object reality and television reality,despite that the communicators of TV civic news aU try their best to reflect people’s livelihoods objectively and really,and TV civic news distinctly comes to be the most impacting type