International_Marketing__国际市场营销_课件.ppt

international marketing 4 International Marketing Instructor:江爱情（Joyce） joycejaq312000@ Time：3-4，Thursday Classroom：南山综合楼A407 Office: 综合楼C507 Oral English test: self-introduction Read the course syllabus carefully, if you have any question, please send me email or give me a call. Please answer the following question: -Which form would you like to prefer to in class? a.100% English b.50% English/50% Chinese c.100% Chinese d. other ( please make a explanation) Brief Contents Part One: An Overview Part Two: The Cultural Environment of Global Markets Part Three: Developing Global Marketing Strategies Part One The Scope and Challenge of International Marketing The Global Environment of International Marketing Ⅰ The Scope and Challenge of International Marketing (IM) 1.The conception of global market How many countries do you know in the world till now? 196 countries : former foreign minister 李肇星，2007 联合国有192个成员国 2个联合国观察员国：巴勒斯坦和梵蒂冈 2个未加入：纽埃和库克群岛共和国 亚洲地区23，西亚北非地区22，非洲地区48，欧亚地区12，欧洲地区41，北美大洋洲地区12，拉丁美洲地区22 /chn/gjhdq/1205/default.htm 亚洲: Asia 欧洲： Europe 非洲： Africa 拉丁美洲： Latin America/South America 北美洲： North America 大洋洲： Oceania 南极洲： Antarctica 大西洋: Atlantic Ocean 太平洋： Pacific Ocean 印度洋： Indian Ocean 北冰洋： Arctic Ocean  2.Internationalization of business Could you give some examples about internationalization of business? /focus/corp_2005/index.shtml Exhibit 1.1 1.2 3.Why do so many companies want to join in the international market? Economies of scale and scope and ‘experience curve’ effects - Economies of scale：It means reductions in unit production costs resulting from large-scale operations. -Economies of scope：It means cost reductions result from