论虚假广告荐证人侵权连带责任-法学;法律专业论文.docxVIP

AbstractAbstract Abstract Abstract More and more sellers realize the social influnce of public characters and invite them as attesetors，presenters，or spokemen in the advertisement of products and service．The topic of star advertising has long been a focus for mass media．However, it is often seen the condition that false information from the commercial advertising mislead or deceive customers．As a result，the potential harm to the society Can’t be underestimated，and SO many customers have been biRen repeatedly by‘‘star’power． The phenomenon of suing stars ever occurred in judicial practice，however,SO far the system that ragulate false advertisements and protect customers’rights has never been established，which will be probed in this text． The essay will take false advertising endorsement as a point with the mothed of logic analysis and cases．The first part is about summary of false advertising endorsement，which difines the scope of it and identifies the standard of attestors．111e second part is about demonstration of joint and several liability of attestors，and selectively analyses the nature of legal liability of attestors，who shall bear joint aIld several responsibility according to current law demonstracted by theory ofjoint tort． Third part is legal application about joint and several liability analysing its principle and component．In consideration of independent status of attestors，the principle of no fault liability shall be chosen and essential factor of causal relaitonship in the component shall be emphasised．Final part is about several suggestions about internal undertaking of tort joint and several liability with exeception clause of attestors． Key words：Attestors，False endorsements，Joint and several liablility,Joint tort Ⅱ 目录目录 目录 目录 摘要 ．I ■■■l Abstract．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．][][ 引言 ．1 一、广告虚假荐证概述 ．．2 (一)广告虚假荐证的界定 ．2 1．“荐证广告”的引入 ．．2 。■■‘■■rIrP 2．虚假荐证行为的判断标准 3 }-l (二)广告荐证人的认定 5 1．本文所研究的广告荐证人 5 2．广告荐证人的法律地位 ．．： ．．6 二、虚假广告