电子商务英语 Tutorial_1 What Is Electronic Commerce.ppt

Tutorial 1 What Is Electronic Commerce Contents of Tutorial 1 What Is Electronic Commerce CASE SESSION 1.1 Defining Electronic Commerce TRADITIONAL COMMERCE VS. ELECTRONIC COMMERCE Buyer and Seller Roles in Electronic Commerce Evolution of Electronic Commerce International Nature of Electronic Commerce SESSION 1.2 ADVANTAGES AND DISADVANTAGES OF E-COMMERCE Advantages of Electronic Commerce Disadvantages of Electronic Commerce 本章内容 什么是电子商务 案例 SESSION 1.1 电子商务定义 传统商务 VS. 电子商务 电子商务中买方和卖方的活动 电子商务的发展 电子商务的国际性 SESSION 1.2 电子商务的利弊 电子商务的优势 电子商务的不足 CASE CASE SESSION 1.1——Defining Electronic Commerce SESSION 1.1——Defining Electronic Commerce SESSION 1.1——Traditional Commerce vs. Electronic Commerce Buyer and Seller Roles in Electronic Commerce SESSION 1.1——Traditional Commerce vs. Electronic Commerce 电子商务中买方和卖方的活动 SESSION 1.1——Traditional Commerce vs. Electronic Commerce Evolution of Electronic Commerce SESSION 1.1——Traditional Commerce vs. Electronic Commerce International Nature of E-Commerce SESSION 1.1——Traditional Commerce vs. Electronic Commerce International Nature of E-Commerce(contiunued) SESSION 1.2 ——Advantages and Disadvantages of E-Commerce Advantages of Electronic Commerce SESSION 1.2 ——Advantages and Disadvantages of E-Commerce Disadvantages of Electronic Commerce SESSION 1.2 ——Advantages and Disadvantages of E-Commerce 电子商务的不足 QUICK CHECK 1 QUICK CHECK 1 Tutorial 1 English for Electronic Commerce A’s success provides a blueprint for any business that is thinking of ways to use the Web: ★ Carefully analyze the characteristics of the markets into which you sell and from which you buy ★ Consider the logistics of delivering your product or service to customers ★ Identify ways the Web can help you capitalize on the opportunities that exist in your business 对于那些想借助网络便利的商业机构而言，A的成功为他们提供了一个蓝图： ★对于自己将要参与的市场，要仔细分析其特征； ★考虑将产品或服务交付给顾客的保障体系； ★确定在现有业务的哪些环节上可以借助网络的优势。 In this book, the term electronic commerce (or e