传统企业转型.doc

PAGE II - 河北经贸大学毕业论文 基于苏宁云商浅析传统零售企业转型 专业名称: 工商管理 班 级： 2010级2班 学生姓名： 黄军 指导教师： 柴美群 完成时间： 2014年5月 河北经贸大学毕业论文 PAGE II PAGE PAGE IV 河北经贸大学毕业论文 PAGE PAGE I 摘 要 当前我国经济发展迅速，企业经营环境发生巨大变化，改革开放初期成立的企业到现在都纷纷进入转型升级阶段。面对新的经营环境尤其是电子商务的发展我国零售企业应如何应对，本文题首先从一般的零售企业分析了当前我国零售企业发展状况、所面对的经营环境、存在的问题及解决方法，对于如何应对电子商务的冲击给出了新的观点。其次是分析了我国最大的零售企业苏宁云商的转型，包括转型背景、过程、转型后的经营状况。通过对苏宁云商的分析最后针对零售企业转型给出了建议。 本文对于面临转型的传统商业企业具有很大的意义。一方面可为传统商业企业转型升级时分析当前经济形势和自身情况提供借鉴；另一方面，通过对苏宁的分析可以为传统商业企业提供一个转型成功的模型。 关键词 企业转型升级；零售企业；电子商务；苏宁转型 Abstract Currently, Chinas economy has get the rapid development, the environment of enterprise has undergone tremendous changes. Those enterprises that were established from the beginning of reform and opening to upgrade now have entered the stage. How the retail enterprise to respond facing the new management environment, especially the development of electronic commerce in China. This paper is the analysis of the current problems, development of the retail enterprises of our country face the business environment and the solving method starts from a general retail enterprise , are given on how to deal with the impact of electronic commerce is a new point of view. The second aspect is the analysis of the transformation of Chinas largest retail enterprise Su Ning Cloud providers, including the background, process and the business conditions after the transformation. Through the analysis of the Su Ning Cloud providers in this study, some suggestions are given to the transformation of the retail enterprise. That are faced with transformation. Firstly, analyzing the current economic situation and their own situation of these traditional commercial enterprises of their transformation and upgrading can draw lessons from the topic. Secondly, the analysis of Su Ning can provide a successful model for traditional commercial enterprises.