远洋山水商业项目西区市场定位报告.pdf

目 录 1．前言··············································································································· 1 2. 西区整体概述····························································································· 2 2.1 西区物业初步现状 ·······················································································2 2.2 西区物业规划价值分析 ············································································· 2 3.项目 SWOT 分析····························································································· 4 3.1 本项目优势分析 ························································································· 5 3.2 本项目劣势分析 ···························································································8 3.3 本项目机会分析 ······················································································· 12 3.4 本项目威胁分析 ······················································································· 15 4．西区物业规模论证 ················································································· 19 4.1 商圈反推法······························································································· 19 4.1.1 论证原理···························································································· 19 4.1.2 推算过程 ···························································································· 19 4.1.3 推算结果 ···························································································· 20 4.2 标准比例比较法 ······················································································· 20 4.3 小结 ·········································································································· 22 5．社区商业业态比例分析 ········································································ 23 5.1 社区商业业态分布特点 ·····················································