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,, ,, ,, ,, ,, ,, ,, ,, ,, ,, ,, ,, ,, ,, ,, ,, ,, Welcome to Practical Business Writing Lectured by Satine Lee Guangzhou Open University Counter-Offers Recounter-Offers UNIT 5 BUSINESS CONTACT/ COMMUNICATION 对报盘信得答复有两种：一种是有利答复（接受），二十不利答复，虽然表示接受，但有添加、限制或其他更改的答复，即构成还盘。还盘也叫还价。接盘人在收到一向报盘后，往往对其中的某些内容不能完全同意，于是会提出不同的要求。这种口头或书面的要求一经提出，原来的报盘即可失效，交易要在还盘的基础上重新开始。 还盘的内容不只是价格，对支付条件、装运期等主要条件提出不同的建议，也都属于还盘性质。一笔交易的达成，又是要经过多次还盘和反还盘的过程。 Attention Points A satisfactory offer should include following An expression of thanks for an offer or bid Regret that being unable to accept what has been offered and state your reasons Make a counter-offer or suggest other opportunity to do business together A Counter-Offer for Kids Jackets Pants Case Studies, Sample 1 (Page 223) Deprive vt.??剥夺,?失去,?免职 If you do not drive carefully, I shall be obliged to deprive you of your licence. 如果您不谨慎驾驶，我将不得不没收您的执照。 Language points Paragraph 1: identify the reference and stating the details of the offer Paragraph 2: declining the offer and stating the reason Paragraph 3: stating the counter-offer politely Analysing the Letter State the reasons of your letter State the reasons of your counter-offer State the specific contents of your counter-offer (price of the goods or other items) Counter-Offer Letter Writing A Recounter-Offer for Kids Jackets Pants Case Studies, Sample 2 (Page 224) Nil profit 零利润 Meet halfway 妥协，让步 We regret that it is impossible for us to accept your counter-offer even to meet you halfway. 很遗憾，即使各让一步，我们仍难接受你方还盘。 Language points Paragraph 1: the opening sentence of the letter Paragraph 2: stating the reason of declining the counter-offer Paragraph 3: the closing sentence of the letter Analysing the Letter Identifying the letter Stating the reasons of your refusal Making promise for future inquiries Recounter-Offer Letter Writing ,, ,, ,, ,, ,, ,, ,, ,, ,, ,, ,, ,, ,, ,, ,, ,, ,, ,,