“艳遇中国”广告创意作品分析.docVIP

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2019-06-08 发布于浙江
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“艳遇中国”广告创意作品分析.doc

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吉林农业大学学士学位论文题目名称： “艳遇中国”广告创意作品分析学生姓名： xxx 院系：人文学院专业班级：广告学指导教师： xxx 职称：讲师 2011年 5 目录题目····································································································································Ⅰ 摘要及关键词····················································································································Ⅱ 一广告创意·························································································································1 二广告创意的作用·············································································································1 创意有助于广告活动达成预定目标·····································································1 创意有助于广告进行告知活动·············································································1 创意有益于广告进行劝服活动·············································································1 创意有益于产品在消费者的心目中保持较高的地位·········································2 创意有助于广告进行提示活动·············································································2 创意可以为广告增添“轰动”效应·····································································2 三“艳遇中国”在广告中的应用·····················································································2 （一）“艳遇中国”品牌特征···························································································2 （二）“遇”罢不能···········································································································2 四“艳遇中国”作品阐释·································································································3 五结论 ·····························································································································4 参考文献·····························································································································5 致谢···········································