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目 录
一产品简介· ··············································3
1.1 风格独特· ··········································3
1.2 功能实用· ··········································3
二市场概况· ···············································3
2.1 产业背景· ··········································3
2.2 目标市场···········································4
2.3 目标群体···········································4
2.4 社会需求· ··········································5
2.5 行业趋势· ··········································6
三竞争性分析· ············································7
3.1 行业内原有竞争· ····································7
3.2 潜在竞争力· ········································8
3.3 替代品竞争· ········································9
3.4 购买者议价能力· ····································9
3.5 合作方议价能力· ····································9
四企业自身分析· ···········································9
4.1 优势···············································9
4.2 劣势··············································10
4.3 机会··············································10
4.4 威胁··············································10
1
五公司战略· ··············································11
5.1 宗旨·············································11
5.2 战略目标· ········································11
5.3 公司目标· ········································11
5.4 财政目标· ········································12
5.5 服务目标· ········································12
5.6 项目成功的关键要素· ······························12
5.7 部门职能· ········································12
六营销策略· ·············································12
6.1 营销策略与目标· ···································12
6.2 价格策略· ·········································13
6.3 销售渠道· ·········································
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