国际市场营销学重点.doc

2、名词解释： The Global Market Segmentation：maybe defined as the process of identifying groups or subnational level who are likely to exhibit similar buying behavior. 企业按照一定的细分标准，把整个国际市场细分为若干个需求不同的子市场。 Targeting is the act of evaluating and comparing the identified group and then selecting one or more o