《威信县红色旅游发展策略》.doc

PAGE 3 摘 要 改革开放以来，伴随着我国旅游业的持续快速发展，红色旅游作为一种以一定的红色文化为资源依托，组织接待旅游者开展缅怀学习，参观游览的主体性旅游活动，越来越受到各地旅游人士的追捧，近两年来，随着井冈山、西柏坡、延安等一大批旅游景区的开发，全国各地掀起了发展红色旅游的热潮。本文以威信县为例，运用SWOT分析的方法，对威信县红色旅游的开发现状及发展中存在的问题进行分析，存在的问题主要包括对外宣传力度不够，经费有限；融资渠道单一，规划实施难等。本文还对威信县红色旅游的发展提出几点建议，主要包括采用创新宣传促销手段，提高威信县红色旅游的影响力和知名度;扩大招商引资，拓宽融资渠道。最后得出结论认为威信县红色旅游虽然具有广阔的市场，但其中仍存在很多不足，通过本文，希望能对威信县发展红色旅游起到一定的积极作用。 关键字： 红色旅游 区域优势 融资渠道 发展建议  Abstract Since the reform and opening of China, with increasing of travel industry, more and more people have been interested in “red tours”, which is based on the “red culture”. And it is the activity of memorizing and visiting the places of historic interest. Recent two years, “red tours” is caught in a craze with the developing of Jinggangshan, Xibaipo, Yanan. This paper set Weixin county as an example, used the SWOT method, and analyzed the current situation and existing problems of Weixin “red tours”. The mainly shortages were including the lack of advertisement and finance, the single of financing channels and difficulties of planning and implementation. Additionally, several suggestions were provided in this paper. For example, taking new measures of advertising to improving the effective and the popularity of Weixin county, and expanding the investments from other places. Finally, it concluded that although there is a broad market of Weixin “red tours”, several problems still exist. According to this paper, the author is hoping that positive effectives could be applied of Weixin “red tours”. Keywords: Red Tour Advantages of Region Financing Channel Development proposal 目 录 TOC \o 1-2 \h \z \u 1 “红色旅游”的发展现状 1 1.1“红色旅游”的定义 1 1.2国内“红色旅游”的发展现状 1 1.3威信县“红色旅游”的发展现状及开发的重要意义 1 2威信县“红色旅游”的SWOT分析 3 2.1威信县“红色旅游”开发的优势分析 3 2.2威信县“红色旅游”的劣势分析 4 2.3威信县”红色旅游“开发的机会分析 5 2.4威信县“红色旅游“开发的威胁分析 6 3威信县“红色旅游”发展中存在的问题 6 3.1思想解放程度慢，观念滞后 6 3.2地势偏僻，硬件条件差 6 3.3红色旅游景区产品陈旧，功能单一，缺乏吸引力和感染力 6 3.4对外宣传力度不够，经费有限 7 3.5融资渠道单一，规划实施难 7 4对威信县“红色旅游“发展的建议