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深圳市天健商业物业运营有限公司
地铁 5 号线塘朗综合体项目
策划·招商·运营框架报告
深圳市天健商业物业运营有限公司
2012 年 4 月
深圳市天健商业物业运营有限公司
目 录
第一篇：策划篇
一、项目概况 ······················································································2
···································································4
二、区域商业发展现状 ···········
·······················································8
三、商业定位 ·······························
········································11
四、商业规划建议 ··········································
第二篇：招商篇
一、基本策略 ······················································································16
·············································································17
二、基本目标 ·········
······························································18
三、商家的引进 ·····················
······································19
四、商家进驻要求和原则 ·····································
·····················20
五、招商管理控制 ····························································
深圳市天健商业物业运营有限公司
六、铺位控制 ······················································································21
············································································22
七、步骤及流程 ········
····················································
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