可盈利的运营商级WiFi技术及业务.pdf

可盈利的运营商级WiFi技术及业务 • 移动互联网的增长-市场趋势 • 抓住机会-把握增长 • 应用场景 • 移动核心网的融合架构-先分离再融合 • 总结 移动互联网对于线上线下的商业模式带来颠覆性改变 First Second Third Fourth Fifth 抓！ 搜！ 导！ 比！ 下！ 消费五步曲：你在哪一链？你提供了什么服务？ To drive customers into stores, mobile apps must deliver the right content at the right time at the right place Ciscoconnect活动官方网站： 用户的使用习惯是什么？ 80% of the time users 19 out of 20 smartphones support are within Wi-Fi coverage Wi-Fi Mostly nomadic use 50% of smartphone usage is already on Wi-Fi 100% 50% 50% 23% 0% 2010 2011 Sources: Cisco Visual Networking Index, 2011; Bango Inc., February 2011; North Carolina State Univesity, Cisco IBSG 2011 Ciscoconnect活动官方网站： 运营商对于WiFi定位的变化 Wi-Fi as a hotspot Wi-Fi as a mobile technology: a offload technology: a wireline service cellular network optimization tool 2009 2010 2011 2012 Wi-Fi as a platform for: • Service innovation • Revenue growth • Experience transformation Cisc