跨文化国际交流案例分析.ppt

Case study 1 E1102 Indian businessmen arrive in Inner Mongolia to sign a deal with local company. To express their welcome, the company invites them for a sumptuous dinner including the local speciality; a whole calf roast. Upon seeing this, the Indian start crying and cannot calm down. In the end, the Chinese hosts have to take them to the local mental hospital. But overnight the Indian escape through the window and vanish without a trace... Case Introduction Problems Ignore the culture differences between China and India. The Chinese hosts misunderstand Indian businessmen and take them to the local mental hospital. Both of them havent get a well known of their customs result in Indian businessmen vanish without a trace. Explainations First, food cultural differences:most of Indian are Hindu, cattle has an great importance on their heart and they regard it as God. Eating cattle is their taboo. However, Inner Mogolia mainly eatting cattle and sheep. Second, Chinese hosts shoudnt prepare a whole calf roast, which lead to Indian businessmen crying and cannot calm down. Explainations Third, Chinese take them to local mental hospital without obtainning Indian agreements, but Indian also not explain to the hosts why they are sad and what are their taboos. Finally，The Inner Mongolia company didnt do a well reserch on Indian culture. Moreover, Indian businessmen didnt express their thoughts directly to Chinese hosts. Solutions For Hosts: before doing a business with foreign company, you must clearly know the cultural differences and respect their culture. Preparing a considerate services for your trade partner. Besides, on the unknown occasions, donot make decisions by your own idea. If you have doubts, you need to ask the opposite side opinions first. Whats more, showing your hospitality in a right way. Solutions For Indian Businessmen：When they come to Inner Mogolia do busin