儿童智能玩具调研报告书.doc

. . .摘要1 儿童智能玩具调研报告 刘菲菲 摘要：在居民家庭收入明显增加以及“4+2+1”家庭结构的影响下，家长对于孩子的投入也随之加大，对孩子的投资似乎也变得更加“随意”与“舍得”。据悉，我国儿童消费支出占家庭总支出的比例仍在不断的上涨。而让人惊叹的是城市儿童人均玩具消费支出为35元，儿童玩具成为了儿童消费市场新的创收利润点。面对如此机遇，形式创新是关键。 高科技的儿童智能玩具市场是一个极具潜力的市场。网络信息时代的异军突起，带动了儿童玩具市场的巨大变革。传统的儿童玩具已经不能满足现当代儿童益智娱乐的需求，尤其当二胎政策开放之后，儿童玩具市场将会面临更大的冲击，也是一次极大的机遇。儿童智能玩具的市场也将会更加广阔的市场和前景，由于儿童智能玩具市场发育尚未完全，缺乏领军产品，若是能够及时坚定的开拓市场，用全新的、能引起消费者和媒体关注的产品理念，树立新产品的行业先锋形象，就能逐步成为儿童智能玩具市场的旗帜。 关键词：儿童；智能；市场调查；玩具 . . .摘要2 Investigation report on childrens intelligence toys LIU Feifei Abstract: In the household income of residents increased significantly and the influence of 4+2+1 structure of the family, the parents also increased accordingly for the childrens investment, investment for children seems to have become more free and childrens consumption expenditure. It is reported that China accounted for the total household expenditure proportion is constantly rising. The amazing is the per capita consumption expenditure for city childrens toys 35 yuan, childrens toys, childrens consumer market has become the new profit point. Facing the opportunity, innovation is the key. the high-tech intelligent toy market is a very potential market. The sudden emergence of the era of network information, leading to the great changes in the childrens toy market. The traditional childrens toys have been unable to meet the needs of modern and contemporary childrens educational entertainment, especially when the two child policy and opening up, childrens toys market will face greater impact and a great opportunity. Children intelligent toy market will more wide market and prospect, because children intelligent toy market development is not yet complete, lack of leading products, if can timely adhere to open up the market, with a new, can caused consumers and the media focus on the product concept, To establish the image of the industry pioneer of new products, will be able to grad