7Cs-Principle-商务英语写作.pptx

7Cs Principle;What are 7Cs Principle?;1. 7Cs Principle1: Completeness;Examples;Writing Practice;Sample;2) Volunteer something extra which may be of some use to your reader now or in the futer. E.g. Do you think it is enough to tell just the prices of the bicycles in the reply? We are one of the most important importers of bicycles in Nigeria, Thailand, and would like to extend our business relations to you. Would you please let us know the prices of your first-rate bicycles available for export to this country?;3) Check for the 5W2H and any other essentials.;2. 7Cs Principle2: Conciseness;2) Avoid wordy statements and unnecessary repetition.;3) Remove all the irrelevant facts in your message;example;More Examples;More Examples;3.7Cs Principle3: Consideration;2) Some notable exceptions where you attitude is not suitable.;A Problem Memo;A Correct Memo;A Problem Memo;A Correct Memo;4.7Cs Principle4: Concreteness;Eg2. We wish to confirm our telegram dispatched yesterday. We confirm our telegram of January 16. Eg3. As requested in your recent letter we have already sent the samples to you. As requested in your letter PH-789 of Feb. 11, we sent you the samples by air parcel on Feb.18.;B. Use verbs of action;More examples;Answers;Answers;Answers;5. 7Cs Principle5 -- Clarity;More examples;More examples;2) Be careful of the position of the attributives ;More examples;More examples;3) Be attentive to the position of nouns and prons. ;Eg.2 We are willing to leave this matter to the company the details of which are unknown to us. We are willing to leave the company this matter, the details of which are unknown to us.;Eg.3;4) Carefully paragraph ;Eg.2