英语商务信函写作课件常玉田 ISBN9787810786571 ClassroomPresentsPPT01MediaF6ClassPPT.pptVIP

商务英语写作 International Business Writing 《英语商务信函写作》 Communicative Letter Writing for Exporters 第一章 沟通方式 Media Selection 教学目标 Chapter Objectives 1. 介绍商务联系学的概念及其在国际商务业务中的应用 2. 解释商务联系学的一些重点术语以及本课程的相关性 3. 陈述商务联系学的目的、作用、障碍、有效联系技巧 4. 介绍商务联系要素、手段、工具并说明有效的联系学 Chapter Objectives Define “communication” and other essential terms Explain the nature of communication in business Be aware the external communication use of letters Clarify on objectives of business communication Know barriers to communication in global business Know the strengths weaknesses of various media 主要内容 Major Sections 1. 商务沟通概述 Business Communication 2. 信息流 Information Flow 3. 沟通的目的 Communication Objectives 4. 沟通的障碍 Barriers to Communication 5. 口头与书面 Spoken and Written Channels 6. 媒体的选择 Media Selection 7. 有效的沟通 Effective Communication initial: first; of, relating to, or occurring at the beginning 最初，开始，最先，首先，发生在开始阶段的 the initial step toward reconciliation 走向和解的第一步； Initial Public Offering 首次公开发行，初次公开招股，公司第一次对外公开发行股票 coordinates: Of or based on a system of coordinates 坐标：坐标系的或基于坐标系的 Mathematics. Any of a set of two or more numbers used to determine the position of a point, line, curve, or plane in a space of a given dimension with respect to a system of lines or other fixed reference. 【数学】坐标：由两个或多个数值组成的数组中的任一数值，用来在一个直线系统或其它固定参照数值方面决定点、直线、曲线或平面在已知范围空间内的位置 Specific Objectives Does the purpose seem realistic? Why am I writing this particular letter? What do I wish to achieve by writing it? What would the reader do after reading it? * *