商务英语函电课件答案 李蕾ISBN 9787566301185 PPT wordUnit 1 Business Letter writing.ppt

Part One: Teaching Aims Requirements 1. To learn about the functions of the business letter and its importance in business activities; 2. To learn about the writing principles of business letters; 3. To study the layout of business letters, including the letter styles and the structure of the business letter, which is most important in this unit. Part Two: Study of Business Letter-writing  I. Introduction 1. Why is letter-writing so important nowadays? Because at present many business messages are sent by way of fax or e-mail instead of traditional post, and the language and style used in the fax/e-mail message are almost the same as those used in the letter by post, letter-writing is again regarded as quite important in our international trade communicating. 2. The functions of a business letter: 1) To ask for or to convey information; 2) To deal with matters concerning negotiation of business; 3) To confirm cables, telexes, telephones or face-to-face talks, especially important ones. II. The Principles of Business Letter-writing The seven C’s : Consideration Courtesy Clarity Conciseness Concreteness Correctness Completeness 1. Consideration 体谅 It means： Take the “You-attitude” instead of “I/We-attitude”; Emphasize the positive rather than the negative approach; Get to the point immediately. Look at the following sentences and think about whether or not they are good sentences: It is regretted that the goods cannot be sent today. We are pleased to inform you that the goods will be sent tomorrow. I write to send my congratulations. Congratulations to you on your success! We do not permit outside groups to use our equipment except on a cash rental basis. You are welcome to rent our equipment. 2. Courtesy 客气 This principle means: Follow the guidelines talked under consideration. Be sincere, tactful, thoughtful and appreciative. Avoid irritating, offensive or belittling expressions. If an apology is necessary, make it courteously and sincerely. Be pr