商务英语口语实训上册课件魏正珠主编 ISBN9787566302229 PPTSpeaking Test for Unit 5－8.pptVIP

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2019-07-03 发布于广东
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商务英语口语实训上册课件魏正珠主编 ISBN9787566302229 PPTSpeaking Test for Unit 5－8.ppt

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Speaking Test for Unit 5－8 Section A: Problem Solving Directions: In this section, you will be asked to solve a business problem by yourself. You have two minutes to prepare. Task One You are going to do a market research, as for the respondents, what should be paid special attention? ★Tips: (1) Who may be the respondents? (2) If the respondents are customers while the buyers and the users are different because the product is milk powder, who should be the respondents? (3) As for a market research concerning cosmetics, who should be the main respondents? (4) As for a market research concerning liquor, who should be the main respondents? Reference Answers (1) The respondents may be customers, retailers, and wholesalers. 市场调查的对象一般为消费者、零售商、批发商。 (2) The child’s mother. 在以消费者为调查对象时，要注意到有时某一产品的购买者和使用者不一致，如对婴儿食品的调查，其调查对象应为孩子的母亲。 (3) Female customers. 如对于化妆品，调查对象主要选择女性 (4) Male customers. 对于酒类产品，其调查对象主要为男性。 Task Two Directions: As a manager of a company, if you want to know about the true situations of the market, whom would you choose to do such a market research, your own staff of a professional company of market research? ★Tips: (1) Who may be more reliable? (2) Who may be more professional? (3) What about the reliability and accuracy of the research results? Reference Answers The staff of your own company may be more reliable. But a professional company of market research may be more professional. As for the reliability and accuracy, you may choose a professional company. Section B: Presentation Directions: In this section, you will be asked to make a presentation on ONE of the business topics for two minutes. You have two minutes to prepare. Presentation One Directions: What would you say if you want to know about the business activities of a company? And what would you say if you ask for some catalogues or pamphlets? Make a presentation in which you are trying to know the business activities of a company, and ask for some catalogues or pamphlets. Ref