商务英语阅读上册课件第二版国晓立 周树玲ISBN 9787566300270 unit 13.ppt

Unit Thirteen Teaching Objectives 了解什么是对消费者有益的电子商务 了解政府在电子商务可以担当的角色 了解电子商务创造的奇迹 了解电子商务的风险和诚信的重要性 Teaching Emphases World Wide Web “codes of conduct” consumer-friendly recourse fraud Content Text Fast Reading I Fast Reading II TEXT E-commerce: Doing Business Online Pre-reading questions 1. Have you ever bought anything online? What do you think about it? 2. What information do you think a company should offer you about online shopping? Language points  electronic commerce 电子商务，是在Internet开放的网络环境下，基于浏览器/服务器应用方式，实现消费者的网上购物、商户之间的网上交易和在线电子支付的一种新型的商业运营模式。随着Internet技术的日益成熟，电子商务真正的发展将是建立在Internet技术上的。所以也有人把电子商务简称为IC（Internet Commerce）。 Language points outreach n. Extent or length of reach: 所能达到的程度或长度： e.g. the vast outreach of technology. 知识的广阔领域 vt. To surpass (another) in reach比...到达更远,超过 e.g. She had to outreach her opponent to win the fencing match. 要赢得这场击剑比赛的胜利她就必须战胜对手 Language points World Wide Web 环球信息网, 常缩写为WWW，也可以简称为 Web，中文名字为“万维网”，通过万维网，人们只要通过使用简单的方法，就可以很迅速方便地取得丰富的信息资料，无需再关心一些技术性的细节，因而 Web 在Internet 上一推出就受到了热烈的欢迎，并迅速发展。 Language points process  v. to put through the steps of a prescribed procedure: 处理，进行：使通过一系列预定程序的各项步骤： e.g. processing newly arrived immigrants; 接待新到的移民； e.g. received the order, processed it, and dispatched the goods. 接到订单，进行处理，然后发送货物 Language points  run into v. 跑进, 撞上, 偶遇, 陷入, 达到 e.g. Never run into debt, not if you can find anything else to run into.? 情愿陷入其他网络，也千万勿陷入于负债之中。 e.g. I nearly run into a bus when it stop suddenly in front of me.? 前面一辆公共汽车突然停住，我险些撞上。 e.g. In youth we run into difficulties, in old age difficulties run into us.? 年轻时咱们自己闯进困境里头去了，上了年纪之后，困境冲着咱们而来。 Language points transmit v. transmit or serve as the medium for transmission; send from one person or place to another 传输,转送,传达 e.g. transmit thoughts or feelings. 交换看法或交流感情。 e.g. Rubber does not transmit electricity. 橡胶不能导电。 Language points“codes of conduct”