国际商务管理概论与结算英文版课件修订版朱文忠 9787 81134 803 321.pptVIP

By Zhu Wenzhong LEARNING GOALS State the definition of communication State the difference between one-way communication and two-way communication State the vertical and lateral communication channels Explain the three major communication media: written, oral and electronic by giving examples What is communication? Communication is about sending and receiving information or the transmission of information and meaning from one party to another through using shared symbols. Communication process model One-way and two-way communication Information flows only in one direction –from the sender to the receiver with no feedback A much common way of communication because it is faster and easier for the sender and there is no trouble from disagreement. There may be mistakes in transmission of information. One-way and two-way communication A process in which information flows in two-directions –the receiver provides feedback and the sender receptive to the feedback. It is more accurate and fewer mistakes in transmission. But it is time-consuming and more difficult for the sender. Channels of communication Vertical communication channels Lateral communication: Channels of communication Information passes downwards or upwards in the organization. Downward communication means that the manager tells employees about a decision that has been already made. It allows decisions to carried out quickly. Upward communication refers to employees’ giving feedback to the manager about the decision. It helps managers to understand employees’ ideas on the decision. Channels of communication People in the same level within an organization pass information to each other. It can strengthen the understanding and coordination between people in different departments. Channels of communication Figure 22-2 Vertical and lateral communication Communication media Written communication media Oral communication media Electronic communication media