商务英语应用文写作课件刘庆秋主编 ISBN9787811344387Unit_2.pptVIP

Unit 2The Structure of Business Letters The Study Purpose The Components of Business Letter 1) Letterhead Ex. 318 Cactus Drive Tucson, Arizona 85708 May 13, 2008 State Insurance Corporation 299 Hightower Boulevard Princeton, NJ 100258 Feb. 29th, 2008 2) Reference: Ex. Your ref: LE/x; Our ref: BL/RP 3) Dateline Ex. (1) 24th January, 2008 (2) 24 January, 2008 (3) January 24th, 2008 (4) January 24, 2008 4) Inside Address Ex. Messrs. William Werner 36, Tower Street North York, Ont. M2H 1W8,Canada Ex. Mr. C.E. Eckersley The London Export Corporation 6 and 7 Clifford Street London, W.1.England 5) An Attention Line Ex. Attention: Market Department Ex. Attention of Mr. Wang Tao Ex. For the Attention of Mr. Liu hong 6) Subject Line Ex. Dear Mr. Smith Subject: Our Catalogue No.2 or Re: Your Order N.403364 Ex. Mr S Basuki Jakarta Furnishings 7 Jalan Arjuna Jakarta Dear Mr. Basuki Office furniture Ex . Attention: Mr. Daniel Kwan Gentlemen Subject: Processing of Promotional Fieldtrip 7）Salutation or Greeting 8) Body of the Letter 9) Complimentary Close 10) Signature Ex. Yours faithfully Celia Hudson (Signature) Celia Hudson 11) Enclosure Notation 12) Initial Reference Ex. JW/ml JW:ml JW/ML JW:ML 13) The C C and the Notation 14) Postscript Ex. Postscript: The sample will be mailed to you tomorrow. * * *