国际商务环境英文版课件窦卫霖主编 ISBN9787811343663chapter 10 Technical environment facing international business.ppt

Chapter 10 Technological Environment Learning objectives appreciate the role of technological change in economic progress understand the main aspects where technology has effect on business have some knowledge about technology transfer know the ways of altering a country’s technological environment Text: Technological Environment Kondatriev: economic cycles of prosperity, recession, depression and recovery tend to operate over fifty-year time scales termed Kondatriev waves, and the waves are linked to phases of technological change. Brookes and Guile: technology trends and advances are re-configuring the location, ownership and management of various types of productive activity amongst countries and regions The impact of technology upon international business Transportation and communication The impact of transportation technology on international business has been to aid industrial relocation on a global scale. The time period required to send data from one side of the world to the other has shrunk to almost nothing. The developments in communications technology have served as a catalyst to aid the process of growth of multinational companies. The impact of technology upon international business Product and process innovation Technology also has an effect on both production processes and product design and specification. FMS via CNC and CAD-CAM The use of FMS offers the potential to move production away from the old high volume, standardised approach, into an environment in which machines are multipurpose, or ‘flexible’. It also offers benefits in terms of product design. The impact of technology upon international business Sales and marketing International product promotion has been made much easier by the growth of importance of electronic media. Radio and television advertising, via satellite and cable, offers the potential to simultaneously access huge numbers of potential customers across many different countries. Electronic selling via the Inte