商务英语报刊阅读第二版课件曹丽燕 陈岩主编ISBN 9787811345230Unit 09.pptVIP

Unit 9 Google Makes Push Into China 曹丽燕 广东科学技术职业学院Lucy.cao@126.com About Kai-fu Lee 李开复 Lee joined Microsoft in 1998 He started the Microsoft Asia in China in Nov.1998. Later, he was promoted to vice –president, the highest-ranking Chinese in Microsoft. In 2005, Lee hopped to google. Exercise 1 Google has set up a development center in China. China is the world’s second largest internet market in terms of netizens. Before Lee joined Google, he worked for Microsoft as Vice-President in charge of natural interaction services. Exercise 1 Among all the search engine service providers in China, Baidu has the highest penetrating rate. According to Microsoft, Lee has violated the narrow non-competion promise. Translation A lot of multi-national corporations make push into China, because China is the largest potential market in the world. Nowadays, information and technology have penetrated into every aspect of our life. Alice filed a lawsuit against ABC Company, because she attributed her failure in the job application to the company’s sexual discrimination. Translation Due to his extensive and intensive relations with the business circle, his viewpoints are soon acknowledged by the businessmen. He was so enraged by the irrational demand of the client that he decided to cease the negotiation of the contract. Questions for critical thinking Are there any techniques to use a search engine more effectively? How would you judge Kai-fu Lee’s job hopping? Is it ethical or not? If you were Kai-fu Lee, how would you defend yourself? If you were the CEO of Baidu, facing the challenge from Google, what counter-measures would you take to keep your market share? Some tips to use a search engine more effectively beetles beetles + band beetles + band – car Never use the filter words, such as “and ” “how ” “what ” “web ” “why”, which can be ignored by search engines. Double quotation marks can be used if you want to search a sentence in a no