世纪英语综合教程2第四版 ppt 课件3.pptVIP

Part 1　Slogans and logos. Part 1　Slogans and logos. Text A Text A Text A Text A Text A Chinese version Text A Chinese version Text A Chinese version Text A Text A Text A Text A Language Points Language Points Language Points Language Points Language Points Language Points Language Points Language Points Language Points Language Points Language Points Language Points Language Points Language Points Language Points Language Points Text-related exercises Text-related exercises Text-related exercises Text-related exercises Text-related exercises Text-related exercises Text-related exercises Text-related exercises Text-related exercises Text B Text B Text B Text B Chinese version Text B Chinese version Text B Chinese version Text B Text B Word Formation Word Formation Word Formation Grammar Grammar Grammar Grammar Grammar Grammar Grammar Grammar Grammar Grammar Grammar Grammar Writing Writing Writing Writing Writing 　　1. 托马斯·J·立顿公司是世界上最大的茶叶制造商。公司是以其创始人托马斯·立顿先生命名的。但事实上，立顿先生并非一开始便从事茶叶行业，而是从一般贸易起家，直到有所成就才转到茶叶生意。 　　2. 正是立顿所采用的独一无二的广告方式奠基了他的成功。 　　3. 1871 年，年仅21 岁的立顿将其为数不多的积蓄拿出来，投资开了一家食品店。小店位于格拉斯哥Stobcross 街道的101 号。开业几周，他便注意到，一个微笑或者一个小小的玩笑往往深受顾客欢迎。他同时也注意到一个人类的特性——那些开心的顾客自然比那些愁眉苦脸的顾客愿意多花钱买东西。因此，他不断地提醒自己，欲使广告成功，一定要有笑点在里面。但是在最开始，把这个想法付诸实践是非常困难的。 Back Back 　　4 Suddenly one morning the bright idea struck him that it might be a good thing to have a large wooden ham, painted as realistically as possible, hung from a pole outside the shop door. Nobody passing up or down the street could miss the sign of the shop’s main contents. The ham attracted quite a lot of attention immediately. 　　5 From a single ham to an entire pig was, obviously, an easy step. In fact, two pigs—the largest, fattest, finest ones he could buy at the Glasgow live-stock market! These he had removed to a private yard and cleaned and polished until they looked the most respectable pair of pigs one had ever seen. He put blue and pink ribbons around their necks and their tails, and had them driven through the streets