大学核心商务英语读写教程1课件颜晓川 马瑞香ISBN 9787811348804 PPT u2 C.ppt

Contents Introduction to the Text 文体特征分析 本商务语篇为案例分析，简明扼要地介绍了一位办公经理对自己工作的职位、学历、过去工作经历、工作任务、工作最吸引人之处和工作秘诀等方面的心得体会。与前两篇文章不同，这篇文章作者以第一人称向读者传达了他的个人职业经历和工作中学到的智慧，可以给学生和打算跳槽的人不少颇有价值的启发。该篇结构清晰，用语简洁概括性强。 Business Terms Managers 经理 Managers are organizational members who are responsible for the work performance of other organizational members. Managers have formal authority to use organizational resources and to make decisions. In organizations, there are typically three levels of management: top-level, middle-level and first-level. These three main levels of managers form a hierarchy, in which they are ranked in order of importance. Marketing Management /营销管理 Marketing Management is a business discipline which is focused on the practical application of?marketing?techniques and the management of a firm’s marketing resources and activities. Rapidly emerging forces of?globalization?have compelled firms to market beyond the borders of their home country making?International marketing?highly significant and an integral part of a firm’s marketing strategy. Words and Expressions Words and Expressions Words and Expressions Words and Expressions Words and Expressions Words and Expressions 16. keep track of Meaning: to have all the information you need about something Example: Her mother used to keep track of every penny she spent.? 她母亲从前把自己所花的每一分钱都记下来。 We need a system to keep track of all our expenses. 我们需要一个系统来记录我们的支出。 17. beyond the scope Meaning: 超出范围 Example: The details of specialized subjects are beyond the scope of this text. 对这个专门问题的详细讨论超出了本教科书的范围。 18. be in demand Meaning: 有需求 Example: Predicting the jobs or skills that will be in demand years from now is a tricky task for many teens, young adults and their parents. 预测从现在起数年后紧缺的职业或技能对于许多青少年和他们的父母而言是一项棘手的任务。 Notes to the Text 1. Other responsibilities include proofing and formatting police reports that we create for our cus