大学核心商务英语读写教程1课件颜晓川 马瑞香ISBN 9787811348804 PPT u6 C.ppt

Contents Background Information A merger occurs when two companies combine to form a single company. A merger is very similar to an acquisition or takeover, except that in the case of a merger existing stockholders of both companies involved retain a shared interest in the new corporation. By contrast, in an acquisition one company purchases a bulk of a second companys stock, creating an uneven balance of ownership in the new combined company. The entire merger process is usually kept secret from the general public, and often from the majority of the employees at the involved companies. Since the majority of merger attempts do not succeed, and most are kept secret, it is difficult to estimate how many potential mergers occur in a given year. It is likely that the number is very high, however, given the amount of successful mergers and the desirability of mergers for many companies. Introduction to the Text 文体特征分析 本文通过纪实方式记录了戴姆勒和克莱斯勒两家公司并购案失败的原因 —巨大的文化冲突。本文的写作思路为“总-分-总”结构。作者首先开宗明义，直接陈述此并购案的失败结局。正文部分作者通过采访的纪实方式真实记录了并购后两家公司的员工在合作中遇到的文化冲突问题。文章结尾总结了文化冲突对于公司并购产生的消极后果。文章大篇幅地以直接引语的方式真实记录，体现了文章的客观性。 Business Terms 1. Daimler/戴姆勒汽车公司 (Para. 1) The Daimler Motor Company was a British motor vehicle manufacturing company, founded in 1896, and based in Coventry. The company became a subsidiary of BSA in 1910, and was acquired by Jaguar Cars in 1960.Ownership of the Daimler Marque stayed with Jaguar Cars through subsequent mergers with British Motor Holdings and British Leyland, remaining with Jaguar when the company regained its independence in 1984. In 1989 the Daimler badge transferred to the ownership of the Ford Motor Company when Jaguar Cars became a subsidiary of the American giant, and was subsequently incorporated into Ford’s Premier Automotive Group. In March 2008 the Daimler brand was included in Ford’s sale of Jaguar Land Rover to Tata Motors of India. Business Terms 1. Daimler/戴姆勒汽车公司 (Para. 1) 戴姆勒公司原本是由多个家族企