商务英语课件谢毅斌 ISBN9787811342208 PDFeng451j_ja_05.pdfVIP

《商务英语》 授课教案 Chapter 5 What Is International Business? I. Learning Objectives To learn the definitions of business and international business; To grasp some basic theories related to international business, such as absolute advantage and comparative advantage; To grasp the main idea and the structure of the text; To master the usage of key special terms, words and phrases in this chapter; To conduct a series of listening, speaking, reading, writing and translating activities concerned with the theme of the chapter. II. Introduction Whether you are a businessmen or not, you have some business dealings everyday. Maybe you don’t believe this, but it’s true. We are all part of this business world and involved in the business activities in some way. 不管你是不是生意人，生活中的每一天你都会做各种各样的买卖。你或许不信,但事实确实如此。 其实，我们每个人都这样或那样地参与到商业活动之中，都是商品社会的一员。 III. Main points of the text 1. Most people are involved in selling something. 2. the purpose of business 3. what is international business 4. the rationale for internation business nations centers around specialization and manufacturing 5. differences between absolute advantage and comparative advantage IV. Background and terminology 1. patent a legal document granted by the government giving an inventor the exclusive right to make, use, and sell an invention for a specified number of years. In the United States, patents last for 20 years. The goal of the patent system is to encourage inventors to advance the state of technology by awarding them special rights to benefit from their inventions. Patent law is one branch of the larger legal field known as intellectual property, which also includes trademark and copyright law. Patent protection has great economic importance to a number of industries that re