商务英语课件谢毅斌 ISBN9787811342208 PDFeng451j_ja_18.pdfVIP

《商务英语》 授课教案 Chapter 18 Trade Fairs I. Objectives To learn the purposes and property of trade fairs; To grasp the main idea and the structure of the text; To master the usage of key special terms, words and phrases in this chapter; To conduct a series of listening, speaking, reading, writing and translating activities concerned with the theme of the chapter. II. Introduction In China, it is said that if someone has never been to Guangzhou Fair, he wouldn’t be qualified to engage in international trade. As we know, Guangzhou Fair is the short for Chinese Export Commodities Fair, which is a large-scaled trade fair held twice a year. Then what is a trade fair? And what impact does it have upon the international trade? We will explore these questions in this chapter. 在中国，有人说“没去过广交会，就不算搞外贸” 。大家都知道，广交会的全名是中国出口商品 交易会，分为春秋两季，是一种大型的商品交易会。那么，什么叫做商品交易会？它的作用和 意义到底有多大，以致人们作出这样的评论呢？ III. Main points of the text 1. Some functions of participation in trade fairscommunications 2. What is a trade fair and some famous exhibition places. 3. Difference between industrial trade fairs and the daily common trade fairs. 4. Where the industrial fairs are held. 5. Some functions of trade fairs sales promotion. IV. Background and terminology 1. trade fair 商品交易会 a gathering at which manufacturers and traders can demonstrate their wares, meet each other, and secure orders. 2. trade routes 贸易路线 3. China Export Commodity Fair 中国出口商品交易会 4. China International Exhibition Center 中国国际展览中心 5. UIBE 对外经济贸易大学 （University of International Business Economics ） 6. the general public 普通公众 7. consumer goods 消费品 1