商务英语课件谢毅斌 ISBN9787811342208 PDFeng451j_ja_25.pdfVIP

《商务英语》 授课教案 Chapter 25 Export Communications I. Objectives To realize the significance of contracts in export; To grasp the main idea and the structure of the text; To master the usage of key special terms, words and phrases in this chapter; To conduct a series of listening, speaking, reading, writing and translating activities concerned with the theme of the chapter. II. Introduction The word “Xuanchuan” in Chinese might be translated, according to different contexts, into “publicity”, or “communication”, or “propaganda”. In order to understand the meaning of these words, we’ve got to understand the different cultures of the English-speaking countries. You will understand the real meaning and method of “Export Communications” after you have learnt this lesson.俗话说，酒香不 怕巷子深。可是，在当今所谓“信息爆炸”、“眼球经济” 的时代，事实恐怕并非如此。广告、沟 通在现代商务中的作用与日俱增。通过本课文的学习，你会懂得“Export Communication”的意 义和方法。 III Main points of the text 1 The meaning of export communications 2. steps in export communications 3. Sales literature-one of the media 4. Newspapers-one of the media 5. Advertisements on TV IV. Background and terminology 1. export communications Export communications means all the ways of sending sales-oriented messages to the people in the foreign market where we wish to influence the target audience. 出口宣传是指将以销售为导向的信息 发送给国外市场上的人们的所有方式，我们希望用这些方式影响目标受众。 2. sales-oriented: sales-focusing 以销售为导向的 3. target market 目标市场 4. advertisement 1 《商务英语》 授课教案 Advertisement means purchasing space or time in a medium in order to present a message. 广告是为了