商务英语—听说教程4 第四版 ppt 课件Unit+1.ppt

Unit 1Market Research Learning Objectives To be familiar with important points about establishing business relations. To learn to build business contact with potential partners. Contents Active Listening Active Listening TAPESCRIPT TAPESCRIPT TAPESCRIPT Active Listening Active Listening Active Listening Active Listening TAPESCRIPT TAPESCRIPT Active Listening Active Listening Active Listening Active Listening TAPESCRIPT TAPESCRIPT TAPESCRIPT Active Listening Active Listening Fun Break TAPESCRIPT TAPESCRIPT Additional Listening Additional Listening TAPESCRIPT TAPESCRIPT TAPESCRIPT Additional Listening Additional Listening Additional Listening Viewing Speaking Viewing Speaking Viewing Speaking Viewing Speaking Viewing Speaking Viewing Speaking Viewing Speaking Viewing Speaking Viewing Speaking Viewing Speaking VIDEOSCRIPT VIDEOSCRIPT VIDEOSCRIPT 5. Telephone Surveys Hire summer students or part-time people for a few days (8) every six months to do telephone surveys. In practice, the methods you choose and how you use them depend on (9) what type of feedback you want from customers, for instance, to find out their needs in products and services, what they think about (10) your products and services, and so on. 返回 Directions: Listen to the passage again and fill in the blanks. Exercise 2 Businesses can’t be successful if they don’t continue to meet the needs of their customers. There should be a few activities (1) finding out what your customers want for products and services and finding out what they think of yours. Fortunately, there are a variety of (2) that businesses can use to get feedback from customers. 1. Comment Cards (3) on which they can answer basic questions such as: Were you satisfied with our services? How could we provide perfect services? Are there an