大学核心商务英语读写教程4课件张萍 9787 81134 893 4unit 4.ppt

UNIT FOURBUSINESS INTERVIEWS Text AHow do you Interview People for Your Blog? 1. Background Information A face-to-face interview is the method most widely used in the research of any topic and based on a direct meeting between interviewer and interviewee. A face-to-face interview does not bore a respondent and ensures full and accurate data. The choice of optimal interviewing method depends on research objectives and is agreed upon with each Client. 2. Introduction to the Text Text A mainly illustrates the ways of interviewing people for the blog. Three major methods are recommended in this text: direct invitation, email interview and phone-based audio interview. 课文主题和文体特征分析 本商务语篇介绍了博客采访的三种方法：面对面的采访，电子邮件采访和电话采访。并且列出了每种采访的具体实施方法：面对面的采访要首先拉近与被采访者的关系；电子邮件采访要给采访者回答问题的选择和自由；电话采访要事先让被采访者知道可能的采访内容，以保证交流的顺利进行。此外，文章言简意赅，通俗易通。一些例子，如like “I’ve been talking about your new book for a year now, it’s so great” or “really appreciate your insight on the current bond market’ or ‘I’m really interested in how you gained your sharp perspective on business”, “if you don’t like these questions, edit them, skip ones that aren’t interesting and add new ones if you’d like” 等，使得文章亲切自然，易于理解和接受。 3. Technical Terms Weblog It is the full name of blog. A blog is a type of website or part of a website. Blogs are usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Most blogs are primarily textual, although some focus on art (Art blog), photographs (photoblog), videos (video blogging), music (MP3 blog), and audio (podcasting). 博客，又译为网络日志、部落格或部落阁等，是一种通常由个人管理、不定期张贴新的文章的网站。博客上的文章通常根据张贴时间，以倒序方式由新到旧排列。许多博客专注在特定的课题上提供评论或新闻，其他则被作为比较个人的日记。一个典型的博客结合了文字、图像、其他博客或网站的链接、及其它与主题相关的媒体。能够让读者以互动的方式留下意见，是许多博客的重要要素。大部分的博客内容以文字为主，仍有一些博客专注在艺术、摄影、视频、音乐、播客等各种主题。博客是社会媒体网络的一部分。 3. Technical Terms The Pulitzer Prize It is a U.S. award for achievements in newspaper and online journalism, literature and musical